Blue Mountain Cards Are More Than A Success Story

Ecards need no introduction. The rage for electronic greeting cards began sometime in the early 90s and has only scaled greater heights ever since. The ecard era has arrived big time! Gone are the days when people would stand in a queue miles long to purchase a card for It seems way long ago that scores would flock to the card store to buy a greeting for those important moments. Back when the ecard boom began it seemed like it would hardly last long. The concept of sending online greetings seemed like an reckless business move. For starters moving people from the traditional paper greeting cards space was a complicated task. In essence the community attuned to giving away the classic paper cards needed to look ahead to a more technological way of doing the same thing.

If you are one of those searching for the perfect ecard that just about surmises all that you have in mind, you just came to the right place.
Enter the people who make Blue Mountain Cards possible. Any mention of ecards is definitely incomplete sans a reference to Blue Mountain Cards. Now where is Blue Mountain Cards placed in this flourishing industry. Blue Mountain Cards have been trendsetters in this market, and have created a huge impact. Blue Mountain Cards have been nothing if not a leader in the industry. Indeed the astounding success of the ecard industry particularly Blue Mountain Cards seemed remarkable indeed.

Blue Mountain Cards has expanded to be the leading ecard provider, and has remained on top for over 15 years. And the most delightful thing about Blue Mountain Cards is not their business achievements at all. You must try Blue Mountain Cards to understand that here you hold the reins to create that perfect ecard. With Blue Mountain Cards making the right card is piece of cake. You can now customize everything about the card, from its content to the color and even the pictures. Creating an endearing ecard for your beloved or even a charming one for your mom is just a click away. Make the occasion memorable with an exclusive Blue Mountain ecard!

Blue mountain cards survives

What is Blue Mountain Cards? Back in the 90's there was a huge rush of companies trying to provide online ecard services. I'm not sure exactly how they built a business model on the idea of giving away a free ecard, but they did. Business models based on advertising revenue were quite frequent back then. This has no changed with people wanting to know where the real revenue is coming from. However, with web 2.0, you could argue that it's started all over again.

The ecard space is a funny one. The business model is essentially one where you are killing another business model, the paper greeting cards space. In some ways it's a normal case study of technology advancement over a paper based product. But you should look deeper. eCards are not exactly the same product as paper greeting cards. You buy a paper card at a store and physically write on it. An ecard comes from a company like Blue Mountain Cards and is completely electronic. The products here are just not the same. So in essence, the technology is really impacted the very product. This is not unique, just look at tvs, video games or any other electronic based market.

How exactly did blue mountain cards dig out of this hole? I'm not entirely sure, but I think that Blue Mountain Cards had a serious lead going into the game. They had a good plan. It seems like the executives at Blue Mountain Cards new they were onto something big, but that it wouldn't last. So the company was sold while things were still really really hot in the dot com sector. What a move that was.. Looking back, there are many things I wish I had done differently.

How is that in 2008 Blue Mountain Cards is still a going concern? You could argue that the management team at Blue Mountain Cards were the luckiest people on earth to have gotten such a valuation at such a time when that was seen as appropriate. However, these were experience people who were also making a serious move in a serious industry. This is not a small business. Flawed business model or not, Blue Mountain Cards made a big dent in a market worth billions. I think this accounts for why they are here today. They built a brand and have a name worth something. The part that is not text book is how Blue Mountain Cards got out at the top of the market. I guess that's where a little luck goes a long way.